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(Weymouth, MA) July 21, 2009 . . . ColorLok Technology is a paper certification program for achieving optimal results in printing, such as bolder, sharper images; faster drying times; and improved reliability. Papers that meet certification criteria may use a unique emblem on their packaging. Although especially significant for the results of any pigment-based inkjet printing, the certification represents advantages for laser and other inkjet printing from any vendor as well. ColorLok papers have become increasingly available on a worldwide basis. The list of papers that use ColorLok technology has grown and is expected to continue expanding, albeit at a slower pace. While the benefits of ColorLok technology are clear with many major paper vendors offering ColorLok products, it is unclear whether the message is getting across to consumers. Customers may understand that after using the particular ream of paper with ColorLok Technology their prints looked better than before, but they may not understand that it has anything to do with the ColorLok logo and what is behind that symbol. Print users are very interested in obtaining the best prints, but they are not entirely concerned with how to get there. The question is whether vendors have put enough effort in marketing this technology for it to become an accepted and widely recognized industry standard. InfoTrends’ report, ColorLok Technology Update provides information on the specific marketing efforts of individual vendors that incorporate this technology into their products. This report also offers background information on the technology, insight into testing standards, and information on the development and availability of ColorLok. In addition, it includes a list of papers that have been qualified to meet the ColorLok performance standard. For more information or to purchase this report, please visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
