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(Weymouth, MA) July 20, 2009… InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced that Nancy Harhut, internationally recognized best in class creative director, will be the keynote presenter at the upcoming TransPromo Summit. The event focuses on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. This year’s TransPromo Summit will take place August 13-14 at the Hyatt Regency Boston in Boston, MA. Harhut will present Educate, Inform, and Motivate - Engaging Customers through Transaction Documents on Thursday, August 13th at 9:00 AM. She will discuss how marketing executives are leveraging this technology to engage customers and transform transaction documents into multi-channel interactive dialogues. "In today's cluttered environment, effective communication must be clear, relevant, and compel the reader to take some kind of action," said Harhut. "There are four secret weapons that can make your bills, rewards statements, notifications and other transactional documents reach consumers: color, “eye magnet” words, social proof and the principle of reciprocity.” The keynote address will focus on how this critical communication medium can reinforce brands, educate and inform consumers and motivate them to take action. Harhut will explore how social scientists have shown that human beings have developed shorthand ways of making decisions—instinctive or reflexive actions in response to certain stimuli. Marketers will learn how to leverage these instincts to make their materials stronger. “We are honored to have Nancy opening our 2009 program and setting the stage for two days of power-packed market education and information sharing,” stated Barb Pellow, TransPromo Summit Conference Chair. “She is a seasoned direct marketer working with such prestigious companies as Dell, Novartis, FairPoint Communications, AT&T, American Express and GM. She has won over 150 awards for direct marketing effectiveness including being named Direct Marketer of the Year by NEDMA. Her addition to the conference lineup strengthens what was already a great program and her experience, insight, and enthusiasm will enable us to bring even more value to our attendees.” The TransPromo Summit is the only event of this magnitude that focuses exclusively on the TransPromo opportunity. With 2009 marking its third year, the TransPromo Summit is now a well-known and revered educational resource for the printing industry. The event will bring together vendors, print service providers, and users for 2 days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcase. A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, contact Jennifer Skerrett at ext. 111 or via e-mail at . For more information on the event, or to register as an attendee, visit www.transpromosummit.com. About InfoTrends |
