(Weymouth, MA) July 20, 2009… InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, has made education a priority for this year’s TransPromo Summit program. The Summit is taking place August 13-14, 2009 at the Hyatt Regency Boston Hotel, in Boston, MA.
The TransPromo Summit will bring together vendors, print service providers, and users for 2 days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcase.
“I look forward to attending my third TransPromo Summit this summer. I expect the trend of the first two to be continued,” commented Clint Bolte, Principal at C. Clint Bolte & Associates. “Despite the sluggish economy, companies simply cannot ignore extraordinary educational opportunities. As someone who goes to a half dozen leading international venues each year, I expect this event to be one of the best on the globe for ‘09.”
“With over 15 sessions and two tracks, attendees have a plethora of topics to choose from,” commented Barb Pellow, Group Leader at InfoTrends. “We have secured speakers to present top case studies that will provide attendees with some of the industry’s best examples of successful TransPromo campaigns.”
In addition to hearing from executives from several of the leading industry hardware, software and service providers, attendees will hear presentations on the following real-world case studies:
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Sun Life Financial
TransPromo messaging can be promotional, as the name suggests; however, it can also be educational, informational, serve as a notification, or be used as a custom publishing platform. One company that is using TransPromo beyond the “promo” is Sun Life Financial. Using Prinova’s Integrated ApproachTM and messagepointTM marketing message management software solution, Sun Life Financial created “my statement,” a full-color, personalized retirement plan statement that provides members with a clear, concise snapshot of their plan. Attend this session to hear from Nick Romano, President & CEO of Prinova and Nadia Darwish, VP Client Relations & Educational Services of Sun Life Financial, on how TransPromo communications can be used to enhance customer correspondence.
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Mercedes-Benz Financial
TransPromo is not relegated to print. In fact, as companies migrate to a TransPromo approach in print, they are also making the shift in their electronic documents. A great example of this is Mercedes-Benz Financial, who pushed the envelope in bringing full color statements to their entire customer base as an early adopter of ink jet technology, and who was the first auto financing company to offer “push” access to e-bills using secure e-mail delivery technology that attaches a password-protected statement to an e-mail. Attend this session to learn how Mercedes-Benz Financial amplifies their exceptional brand experience through statement delivery options, the look and feel of the statements and the offers presented. Those that are interested in electronic billing and secure e-mail delivery will find this session particularly useful.
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Broadview Networks
Once you have made the decision to move forward with TransPromo, it is important to define your company’s business objectives. Often, a leading justification for migrating to TransPromo communications is an overall reduction in cost with a simultaneous increase in campaign effectiveness. In the case of Broadview Networks, one key business objective was to create a seamless branding transition from their prior corporate identity to the new Broadview Networks brand. Attend this session to learn about general strategies for defining TransPromo business objectives and hear directly from Broadview Networks on their success with TransPromo.
Registration
Purchase a conference pass today and you will receive a complimentary copy of InfoTrends' Ultimate Guide to TransPromo with your registration (a $399 value). (Copies of the report will be distributed to attendees on-site during conference check-in.)
The Ultimate Guide to TransPromo is one of the only resources that provides an in-depth look at leading software solutions, allowing you to compare options and ultimately make the right product decision for your business. The Ultimate Guide is an effective tool to aide you in the search for the best software solution to help you succeed in an increasingly electronic world.
Learn more and register now at www.transpromosummit.com.
Sponsorship
A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information click here or contact:
Jennifer Skerrett
InfoTrends
ext. 111
About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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