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Pageflex Signs as Sponsor for the TransPromo Summit

(Weymouth, MA) July 16, 2009… InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced today that Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com), has signed as a Silver Sponsor for the upcoming TransPromo Summit. The event focuses on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. This year’s TransPromo Summit will take place August 13-14 at the Hyatt Regency Boston in Boston, MA.

TransPromo provides a cost-effective way to communicate educational and promotional messages to customers. TransPromo documents leverage opt-in relationships and incorporate relevant and compelling promotional or educational messages in the white space of transactional documents. By leveraging TransPromo communications, document owners can reduce the number of mailings that must be sent, which translates to substantial savings in terms of postage and printing costs.

“We all understand the value of a printed TransPromo document. However, TransPromo isn’t relegated to print alone,” commented Barb Pellow, a Group Director at InfoTrends. “A truly effective marketing communication uses an approach that supports the channels preferred by the recipient, whether they are print, the Web, e-mail, or a mobile device. Multi-channel communications use a combination of media to deliver the right offer to the right individual at the right time, resulting in improved response rates, market awareness, revenue, and profitability for the marketer.”

Pageflex is a leading developer of enterprise variable data publishing and Web-to-print solutions. The Pageflex product line, including Pageflex Campaign Manager and Pageflex Storefront, enables companies across the globe to communicate their marketing messages more easily and effectively across multiple channels. 

“People are bombarded with messages all day long, so the power of a multi-channel marketing campaign is that it enables you to cut through that noise and reach people when and where the message will resonate the most - whether it’s in their e-mail inbox, on the Web, or in their mailbox,” commented Anna Chagnon, Bitstream President and CEO. “Pageflex software simplifies the process of engaging each potential customer in a conversation. By personalizing and targeting print, e-mail, and online communications, Pageflex software solutions increase the likelihood that prospects and customers will look at the material you send them, and ultimately start or increase their business with you.”

The TransPromo Summit is the only event of this magnitude that focuses exclusively on the TransPromo opportunity. With 2009 marking its third year, the TransPromo Summit is now a well-known and revered educational resource for the printing industry. The event will bring together vendors, print service providers, and users for 2 days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcase.

A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, contact Jennifer Skerrett at ext. 111 or via e-mail at . 

For more information on the event, or to register as an attendee, visit www.transpromosummit.com.

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About Bitstream
Bitstream Inc. (NASDAQ: BITS - News) is a software development company focused on bringing unique software products to a wide variety of markets. The company’s core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and Web-to-print software for personalized marketing. For more information about Bitstream please visit www.bitstream.com.

About the Pageflex Platform
Pageflex offers unparalleled design control with powerful graphic design features created specifically for variable publishing. The platform produces rich, creative, award-winning document designs that look like they were given the individual attention of a graphic designer but were, in reality, created on-the-fly with Pageflex variable publishing technology.