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(Weymouth, MA; Luton, U.K.) July 08, 2009 . . . InfoTrends’ latest research indicates that the economic downturn will have a negative impact on the Western European digital camera market, at least for the immediate future. Coupled with a maturing camera market, overall unit shipments are projected to decline by 8% for 2009. Nevertheless, the market is expected to return to a positive growth rate in 2010. As the market resumes more traditional growth rates, vendors will need to be prepared to address the changing demographics of buying consumers. As repeat buyers account for the majority of purchasers, vendors are enticing them to upgrade their current models by offering low prices and impressive feature sets. Digital cameras have evolved remarkably over the past decade, becoming ever smaller in size and incorporating features that facilitate the capture of stunning photos. Nevertheless, Ed Lee, Director of InfoTrends consumer imaging services, cautions, “While we still think it is wise for vendors to incorporate new features in their products, it is important that they consider the changes that have taken place in the overall consumer base. While the market was once dominated by tech-savvy hobbyists and early adopters, it now includes many more consumers from the general population. Not only are these mainstream consumers looking for the ability to take great photos, but they want to do so with very little technical knowledge.” As vendors continue to add new features to their products, they must do so in a way that simplifies the picture-taking process, catering to the needs of the changing consumer base. Ultimately, these mainstream consumers are seeking products that will enable them to take the best photos possible with little or no learning curve on using the device. To meet the needs of the market, vendors must consider the user experience alongside the technical capabilities of their products. InfoTrends has just released its Western European Digital Camera Forecast for 2008-2014, which examines this and other market drivers. It presents InfoTrends’ forecast for the Western European consumer digital camera market in terms of units, revenues, and average selling prices and provides breakouts for price segments, point & shoot cameras, and digital SLRs. It includes a forecast for total European unit sales and separates this information by individual country. This document also provides analysis of the key market drivers and barriers, digital camera vendors, ongoing market issues, digital camera design, and technology trends. Market share is provided for vendors including Canon, Fujifilm, Kodak Nikon, Olympus, Panasonic, Samsung, and Sony. This report is available for purchase. To purchase this report visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
