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InfoTrends to Conduct In-Depth Study on Secured Printing Market Opportunity

(Weymouth, MA) June 12, 2009 . . . While the security of office printing and document workflow has previously received inadequate attention, many companies are beginning to realize the consequences that can occur if they fail to properly secure the devices on their network. Legislation such as Sarbanes-Oxley, Gramm Leach Bliley, and HIPPA have greatly increased the potential liability for security breaches, putting security concerns at the forefront of IT department initiatives. In addition to incurring hefty fines for failure to comply with legislation, companies also stand to lose the confidence of their customers should they be subject to a security breach.

Norman McLeod, a Director at InfoTrends, commented, “People and organizations are recognizing that the security of their printing, copying, faxing and scanning is an issue that can’t be ignored. Awareness of the problems faced by companies that have had security breaches is rising, and the market has never been more receptive to solutions that alleviate security concerns.”

For providers of secure printing technologies, the heightened concern for data integrity and security represents new business opportunities. Secure printing solutions can be used as a competitive differentiator and a value-added option. For those looking to capitalize on this opportunity, a thorough understanding of the market drivers and customer behavior is necessary. InfoTrends is pleased to announce the release of a new multi-client study entitled, Secured Office Printing & Document Workflow: A Multi-Client Report. This study will provide insight and advice to vendors and document solutions providers looking to tap into the secured printing opportunity. It will:

• Examine the current state of secured printing in the office
• Detail key trends and expected developments
• Describe the various solutions
• Profile vendors and their offerings
• Survey current and potential users

The results of the study will answer critical questions related to:

• Who is performing secured printing/copying/scanning and why
• Key decision variables in choosing levels of security
• Which categories are growing fastest and which are most profitable
• What equipment is used
• The role of software
• The level of security required for various operations
• Vendor support
• Employee training

Research for the study will include in-depth interviews with solution vendors as well as users of secured printing technologies in a variety of vertical markets. InfoTrends will also conduct a structured survey of up to 200 IT professionals. The survey will provide critical statistics and other quantifiable data on technology adoption, usage patterns, purchase plans, and sentiments on a range of secure printing business issues.

Early subscriber discounts are available until July 31, 2009. Clients that sign up early can provide input on the survey prior to launch. For more information please contact Scott Phinney at +1 ext. 123 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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