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InfoTrends’ Photo Merchandise Trends Service Examines Key Market Segments


(Weymouth, MA) May 26, 2009 . . . The photo merchandise market currently offers the highest growth potential of any segment within the consumer digital imaging market. In fact, InfoTrends projects that the U.S. photo merchandise market will achieve a compound annual growth rate (CAGR) of 22% from 2007 through 2013.

InfoTrends’ Photo Merchandise Trends (PMT) Service has recently examined two key segments for the photo merchandise market.  The first is young adults ages 18 – 24.  The second is moms, defined for purposes of this research as females ages 25 – 44 with children under 12. While 21% of the total population surveyed reported purchasing photo merchandise within the past year, that number was a whopping 56% for young adults, nearly 40% for mothers with children under age 7, and nearly 30% for mothers with children under 12. InfoTrends has published detailed reports on each of these very lucrative segments of the market, which are available exclusively to clients of the PMT service.

David Haueter, Director of InfoTrends’ Photo Merchandise Trends Service, commented, “Targeting specific consumer segments in the photo merchandise market is essential to the success of marketing and product development plans, as there are significant variations in drivers,  preferences, and behaviors among different demographic groups. The research conducted by the PMT service provides vendors and service providers alike with the insights they need to create and execute the most effective strategies.”

This most recent research uncovers which types of photo merchandise are the most popular among moms, young adults, and total respondents; future purchasing intentions for each group; preferred purchasing locations; and much more. The new PMT service offers a continuous flow of information provided through market forecasts, consumer end-user studies, and other research reports and analysis, as well as access to analysts with in-depth market knowledge.

For more information, please call Matt O’Keefe at +1 ext. 115 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com

Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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