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(Weymouth, MA) May 21, 2009 . . . InfoTrends is pleased to announce the release of a major multi-client study entitled Who Buys Wide Format. According to this survey, corporate print buyers are ready to reenergize the wide format digital graphics market, with strong planned expenditures on wide format digital graphics and with a firm endorsement of the effectiveness of wide format graphics for delivering the advertising information they want to convey. The Who Buys Wide Format study, which includes more than 700 survey respondents consisting of corporate print buyers (300), print service providers (300), and consumers (100), indicates which vertical markets are reporting the strongest buying intentions from the buyer side and which drive the largest volume from the print service provider side. Both corporate print buyers and print service providers reported on trends in applications, order frequency, and fulfilment requirements. More than 100 consumers also provided input on where they would buy wide format graphics and the characteristics of the wide format prints they would buy. Tim Greene, a Director at InfoTrends, commented, “The buyer-side information in this study shows very strong tendency to increase spending on wide format digital graphics as an advertising method right now. For manufacturers who want to help their print service provider customers it is critically important to understand the ways that print buyers prefer to receive marketing messages. For equipment and supplies manufacturers, assisting print service providers in developing business development tools could be a key differentiator.” The results of this extensive study offer valuable data that printer manufacturers, suppliers, and distributors could leverage to better understand what drives demand for wide format printing and what they can do to help their customers succeed. For more information, contact Scott Phinney at +1 ext. 123 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to |
