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Xerox Joins as Platinum Sponsor for TransPromo Summit

(Weymouth, MA) May 21, 2009… InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced Xerox Corporation’s Platinum Sponsorship for the upcoming TransPromo Summit. The event focuses on the strategies, techniques, and tools involved in fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. This year’s TransPromo Summit will take place August 13-14 at the Hyatt Regency Boston in Boston, MA.

“Many companies are leveraging transactional documents as an integral part of their marketing strategies and they are realizing an impressive ROI and improved customer communication as a result,” stated Deborah Cantabene, Vice President, Workflow and Solutions Marketing, Xerox Corporation.

Xerox offers a complete TransPromo solution, integrating the right technology, workflow, and business support and services to help customers integrate valuable promotional and educational content into business critical documents. Transpromo print providers are backed by the company’s industry-leading portfolio of transaction print systems, which includes the iGen4® Press, Xerox Nuvera 288 EA Perfecting Production System, 490/980 Color and 650/1300 Continuous Feed Printing Systems,  Xerox FreeFlow® digital workflow software, and Xerox Business Partner software and consulting services. 

“Xerox is an industry leader in the market – the company arms print service providers with an understanding of how to create and market TransPromo documents as well as the technology and software to produce them efficiently,” commented Barb Pellow, Group Leader, InfoTrends. “Their participation will add substantial value to this event, which will supply attendees with the tools they need to start or expand a TransPromo business.”

The TransPromo Summit is the only event of this magnitude that focuses exclusively on the TransPromo opportunity. With 2009 marking its third year, the TransPromo Summit is now a well-known and revered educational resource for the printing industry. The event will bring together vendors, print service providers, and users for two days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcase.

A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, contact Jennifer Skerrett at ext. 111 or via e-mail at . 

For more information on the event, or to register as an attendee, visit www.transpromosummit.com.

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About Xerox
Xerox Corporation is a $17.6 billion technology and services enterprise that helps businesses deploy smart document management strategies and find better ways to work. Its intent is to constantly lead with innovative technologies, products and solutions that customers can depend upon to improve business results. For more information, visit website www.xerox.com.