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Pockets of Growth Remain in Western European Production Copying & Printing Market


(Weymouth, MA) May 20, 2009 . . . Many industries have been hit hard by the economic downturn, and the production copying and printing market in Western Europe is no exception, as it experienced overall declines in placements from 2007 to 2008. Even process color placements, which have driven the market in previous years, declined. Nevertheless, process colour is being perceived as a new source of business opportunities, and colour purchases should pick up again as the pressure to move to colour from monochrome will continue to affect the market.

Despite the challenges this market is facing, there were pockets of growth. Almost unaffected from lower placements in other segments, production colour printers with a 10 Million+ duty cycle grew at an even higher rate than forecasted in 2008. Although the total number placements remains small, the number of pages printed will provide a tremendous boost for the total colour volume.

Ralf Schlozer, a Director at InfoTrends, commented, “The fight for share in this high-volume category will be fierce as vendors look to differentiate through wider webs, coated substrate support, and capabilities beyond four colours.”

InfoTrends has just released its report, Western European Production Copying & Printing Market Placements: 2008. This document provides a placement summary for the digital single- and multi-function printers placed in staffed environments in the on demand, data processing, and production copying markets for 2007 and 2008. It also includes an overview of the major market trends that affect placements. Placement data from 2006 to 2008 and market share tables comparing 2007 and 2008 results are included within the discussion of each segment, as well as for many of the sub-segments.

The information in this document will form the foundation for the soon to be released Western European Print On Demand Market Forecast (2008-2013). This document will include placements, installed base, impressions per machine per month, annual impressions, revenue (equipment, supplies, and service), average retail value per image, and retail value of print.

For more information or to purchase Western European Production Copying & Printing Market Placements: 2008, please visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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