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Direct Marketing Association (DMA) Named Educational Sponsor for Third Annual TransPromo Summit

(Weymouth, MA) May 14, 2009… InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, is pleased to announce that the Direct Marketing Association (DMA) has rejoined for the third year as an Educational Sponsor of the TransPromo Summit. The Summit is taking place August 13-14, 2009 at the Hyatt Regency Boston Hotel, in Boston, MA.

“The DMA has participated in this event since the inaugural TransPromo Summit three years ago. Each year the program has provided an in-depth focus on timely topics surrounding TransPromo giving attendees the tools and services to do their jobs better,” commented Ramesh A. Lakshmi-Ratan, Ph.D, Executive Vice President & Chief Operating Officer, DMA.

“Having the DMA as an advocate of the summit allows us to extend our reach out to attendees who are using multi-channel direct marketing tools and techniques,” commented Barb Pellow, Group Leader of InfoTrends. “The TransPromo Summit provides relevant research and education to improve results in the direct marketing process.”

The TransPromo Summit will bring together vendors, print service providers, and users for 2 days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcase.

A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, contact Jennifer Skerrett at ext. 111 or via e-mail at .

For more information on the event, or to register as an attendee, visit www.transpromosummit.com.

About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales.  Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product.  Also, there are today 1.6 million direct marketing employees in the US.  Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct:  Relevance.  Responsibility.  Results.