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InfoTrends to Conduct Detailed Analysis of Western Europe Professional Photography Market

(Luton, U.K.) May 08, 2009…Digital professional photographers represent an important market segment for technology vendors. These professionals typically purchase high quality cameras, printers, and related products at premium prices and at regular intervals. The digital professional photography business presents significant opportunities for vendors and service providers in areas such as:

• Image capture
• Creative/editing
• Printing
• Web-based services
• Workflow, studio, and rights management

Ed Lee,Director of InfoTrends’ consumer imaging services, commented, “While the professional photography market is a lucrative one for vendors, it is highly fragmented and decentralized, making it difficult to target. Most professional photographers work on their own and few specialize in just one area. Each segment has different business drivers, applications, workflows, technology requirements, and distribution channels.”

InfoTrends is launching a comprehensive and detailed analysis of the Western European professional photography industry to provide technology vendors with the information they need to take advantage of this opportunity. Looking at France, Germany, and the UK, this study will focus on four of the largest professional photography segments: portrait, wedding, editorial, and commercial.

This study, entitled The Western European Professional Photography Market: Market Segmentation, Industry Trends, and Business Strategies, will provide camera, printer, software, supplies, and service providers with critical information to support their marketing efforts, product planning, and distribution initiatives. Key information objectives include:

• Segment and profile the professional photography industry in France, Germany and the U.K.
• Understand the use of technology and services, including cameras, printing and the use of the Web
• Size and forecast the market for key products including cameras, printers, print volume, and media and ink
• Assess purchase intentions
• Understand critical issues, priorities, and requirements
• Identify opportunities and strategies for technology vendors

Early subscriber discounts are available until May 31, 2009. Clients that sign up before this date will have the opportunity to provide input and review the survey questionnaires. For more information or to sign up contact:

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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