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(Weymouth, MA) April 23, 2009 . . . Young adults between the ages of 18 and 24 present an important consumer segment for vendors in the digital imaging space, as they are extremely active in many areas of digital photography. While total respondents to a recent InfoTrends survey reported capturing about 120 digital camera photos every three months, this number rose by 50% for young adult males and 85% for young adult females. Not surprisingly, young adults have also amassed much larger collections of photos stored on their PCs and other devices than other consumers. While total respondents reported having about 900 photos stored, this number was about 120% greater for male young adults and 60% more for female young adults. Clearly, this consumer segment is highly engaged in digital photography and it represents opportunities for all types of vendors in the digital imaging market. The high number of photos that this group takes makes young adults a great target for photo sharing and printing vendors. The fact that they store such a high number of photos points to an opportunity for storage vendors, memory card vendors, and online services. In addition, all young adults replace their digital cameras at a faster rate than the total population, and males spend significantly more than the general population when purchasing a digital camera, making this segment an important one for digital camera vendors as well. Meanwhile, female young adults save, edit, print, share, transfer, and organize a greater percentage of their photos. Digital imaging software and storage vendors as well as photo printing and online service providers should pay close attention to this consumer segment. Ed Lee, Group Director at InfoTrends, commented, “Digital photography plays a central role in the lives of many young adults. For some it is about capturing and preserving memories, but for many others it is an indispensable form of social interaction.” While this market segment is an undeniably active one, vendors must learn more about how these consumers are using their photos and what they value in regard to digital photography to take full advantage of this opportunity. InfoTrends’ report, Spotlight on Young Adults: Digital Still Cameras, takes a closer look at the results from InfoTrends’ 2008 U.S. Digital Still Camera End-User Survey, focusing on young adults. It examines how this important consumer segment interacts with digital still cameras and digital photo frames. It also provides insight into digital photography activities such as photo sharing, editing, printing, and storage. In some cases, young adults’ behaviors are segmented by gender and/or compared to those of the total survey population. Future reports in this dynamic new series will focus on mobile photography, photo sharing, home photo printing, and retail photo printing. Spotlight on Young Adults: Digital Still Cameras is available for purchase. For more information or to purchase this report visit our online store or contact Robyn Wuori at ext. 109 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
