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InfoTrends Launches Extensive Study on the Future of Print Production Software

(Weymouth, MA) April 06, 2009 . . . Professionals in the graphic arts market are seeking software solutions that foster automation and personalized communication as a means to improve efficiency and spur revenue growth. While the economic downturn has certainly impacted overall capital investments, these conditions will actually stimulate demand for these types of solutions.

Alex Sumarta, an Associate Director at InfoTrends, commented, “While the graphic arts industry was once a craft-oriented market, it has evolved considerably. Providers in this market have come to embrace solutions that maximize efficiency and profitability, and this brings a great opportunity to software and solutions vendors.”

Nevertheless, to fully capitalize on this opportunity, vendors must have thorough knowledge of this changing market. InfoTrends is launching an extensive multi-client study across several geographies (North America and Western Europe) that will provide a better understanding of various print production software markets. The study, entitled The Future of Print Production Software: Driving Automation and Customized Communications, will answer questions such as: 

• What are the best strategies to capitalize on this opportunity?
• What are adoption rates of various software solutions?
• What are the perceived benefits and barriers to adoptions?
• What are key considerations for new software investment?
• What role do standards play in an investment decision?
• What is the buyers’ brand awareness and preference for software?
• What is their perception of hosted delivery models?
• What are the major requirements for future products?

The study will focus on software segments that are critical in enabling workflow automation and customized communications, such as:

• Print e-business (Web-to-print)
• Variable Data Design & Composition
• Multi-Channel Communications
• Production Workflow Management
• Digital Print Controller/Front End
• Print Management Information System (MIS)

The Future of Print Production Software: Driving Automation and Customized Communications will deliver insight into end-users’ and buyers’ perspective of the market, providing software and solutions vendors with the unique ability to clearly understand buyers’ preferences and confidently plan for future directions, as well as go-to-market. For print service providers (software buyers), not only will this study provide benchmarking information, but it will also aid in purchasing decisions.

Early subscriber discounts are available until May 15, 2009. Clients that sign up early will be able to provide input on the survey prior to launch. For more information, please contact Jennifer Skerrett at ext. 111 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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