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(Weymouth, MA) April 06, 2009. . . Digital printing presents a fresh avenue for long-term revenue growth for newspapers. This technology enables newspapers to increase targeting and personalization of the printed product, offering a more effective medium for national and local advertisers and providing readers with more relevant content. With challenges such as declining print circulation and advertising revenues, rising newsprint costs, and the economic downturn, newspaper publishers are avidly seeking opportunities such as this to maximize profits. Today, digital printing in the newspaper industry is generally limited to a small volume of short-run distributed print. Nevertheless, niche publications and micro-zone publishing are emerging as more significant opportunities for production digital printing in this market. Niche publications can include special edition sections within the main newspaper publication or separate publications that target specific demographics or specific topics such as automotive, real estate, wine, or weddings. Digital printing is particularly appropriate for niche publications due to their shorter run length requirements and targeted nature. In addition, many newspapers often segment their readers into zip code areas. Typically, newspapers provide custom insert advertising to these zones with the use of intelligent newspaper inserting devices. Production digital printing technology can help enable more targeted printed pages for newspaper publications, allowing publishers to increase the value of their newspaper and gain more local advertising revenue. Alex Sumarta, an Associate Director at InfoTrends, commented, “The deployment of digital printing in short-run distributed print, niche publication, and micro-zone publishing models can bring many benefits to newspaper publishers, from increased readership reach to higher advertising value through targeted offerings. In addition, from a print production perspective, a digital printing workflow is more flexible in terms of accepting last minute items as there are no printing plates to deal with. Despite these benefits, wide adoption of digital printing in the newspaper industry will face a number of challenges regarding hardware, software, and market education and acceptance.” InfoTrends has released a new report entitled The Emerging Digital Printing Opportunity in Newspaper Publishing. This report offers insight into the challenges that must be overcome for digital print to expand its role in newspaper printing and offers recommendations for vendors seeking to expand into this territory. It discusses the present state of the newspaper industry and examines the technological innovations that vendors have made to address the needs of this market. This report is available for immediate purchase. For more information or to purchase this report please visit our online store or contact Robyn Wuori at ext. 103 or . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
