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InfoTrends Releases Ultimate Guide to Variable Data Publishing Solutions

Many marketers are taking advantage of Variable Data Publishing (VDP), as this highly effective marketing mechanism delivers the kind of proven results that they are looking for. It also presents an important value-added service that service providers can leverage to differentiate themselves in the marketplace and increase the value for their customers.

While these benefits are prompting many print service providers to implement variable data into their offerings, choosing a variable data publishing software solution can be difficult. The solution landscape is quite fragmented with over a dozen vendors offering various levels of functionalities and price points. Solutions span the gamut from basic mail merge-type applications to software for data-driven “on-the-fly” marketing documents to solutions for complex, high-volume transaction print environments.

InfoTrends’ Ultimate Guide to Variable Data Publishing Solutions focuses on solutions that enable personalization of a wide range of applications, from business correspondence and marketing collateral to promotional direct mail.  A number of factors need to be taken into account when choosing the right VDP solution for your business, such as:

• What VDP business strategy your company has in place
• What types of personalized applications you are going to be creating with your VDP solution
• What type of output requirements you need to consider

This must-have guide will help service providers and creative professionals ask the right questions within their own organization to ensure that they find the solution that is the best fit for their business. It also outlines important questions to ask software vendors during the purchasing process.

The Ultimate Guide to Variable Data Publishing Solutions is just one report in a series of Ultimate Guide reports aimed at educating print service providers on the variety of software tools available for printing and print-related services. Ultimate Guides to Web-to-print and multi-channel communications solutions are also currently available, and guides focused on TransPromo and wide format will be available soon. Each of the Ultimate Guides provides:

• A description of each market segment, highlighting market trends and focusing on the features and considerations of greatest importance to print service providers
• A quick take, including an independent, third-party prospective for each of the leading software solutions
• An in-depth analysis comparing each of the solutions using a wide variety of metrics
• A description of each of the leading vendors and products within each category.

For more information on this or other InfoTrends reports, please visit our online store or contact Robyn Wuori at ext. 103 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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