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InfoTrends & 4IT Group Announce European TransPromo Summit


(Weymouth, MA & Milan, Italy) March 9, 2009 … InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, in partnership with 4IT Group, a leading Italy-based company organizing events and facilitating networking in the information communication technology, graphic arts, and business communication markets, announced today the launch of the European TransPromo Summit. The Summit, which will provide valuable market education on all aspects of TransPromo communications, will take place October 6-7, 2009 at the Square Brussels Meeting Centre in Belgium.

The European TransPromo Summit offers educational conference sessions led by InfoTrends analysts and industry experts from many European countries. Attendees will learn from companies that are leveraging the power of bold design, vibrant color, and variable data to transform bills and statements into highly individualized customer marketing communications. TransPromo applications will be analyzed in a number of vertical markets, enabling attendees to learn step-by-step methodology from successful implementations.

In addition, attendees will have the opportunity to network with peers during the technology showcase, at which industry-leading vendors and service providers will be on hand to discuss the latest hardware, software, and services now available to make TransPromo a reality for your business.

“TransPromo has a proven value proposition, but there is a lack of education in the market about the technology and concepts surrounding TransPromo,” commented Barb Pellow, Group Director at InfoTrends. “The European TransPromo Summit will bring together vendors, industry and marketing associations, graphic communications service providers, and corporations for two power-packed days of market education and peer-to-peer networking.”

The European TransPromo Summit builds on the success of three previous TransPromo events hosted by InfoTrends in the United States. The first event of its kind to focus on the TransPromo opportunity, the TransPromo Summit is now a well-known and revered educational resource for the printing industry. The European TransPromo Summit also follows the success of 4IT Group’s European MailForum, held in Italy for the past two years. This conference offers valuable insight into direct mail and postal services.

“Putting together the entire communication value chain at the European TransPromo Summit is the most effective way to educate the players who will benefit from TransPromo,” stated Enrico Barboglio, President of 4IT Group. “We are committed to building the foundation for growth in this market.”

A limited number of sponsorship opportunities are available to qualified companies. If you want to demonstrate your leadership in this emerging market segment, drive business growth, and create new partnerships, contact us today to learn how your company can participate.

For information on exhibit and sponsorship opportunities, please contact:

In United States:
Scott Phinney
InfoTrends
+1

In Europe:
Jason Russell
InfoTrends
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Valentina Carnevali
4IT Group
+39 02 26927081

To learn more about the European TransPromo Summit visit www.transpromosummiteurope.com

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com
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About 4IT Group
4IT Group is an Italian-based company which focuses on information communication technology, graphic arts and business communication markets, drawing on resources to create networking opportunities.  4IT Group develops customized projects and provides consultancy services for groups and companies in high tech and information technology.
Additional information about 4IT Group available on the Web at http://www.4itgroup.it/1/english_20026.html

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