|
|
|
|
|
|
||||||||||
|
(Weymouth, MA) March 2, 2009 . . . The current economic situation is causing companies to re-examine and revise their business processes to maximize efficiencies across the organisation. Accordingly, many businesses are seeking equipment that offers more efficient capturing, creation, manipulation, storage, retrieval, reproduction, and transmitting of information. As a result, vendors in today’s office peripherals industry are finding it necessary to shift from the traditional hardware-based business strategy to a more comprehensive solutions strategy that addresses end users’ requirements for improvements in the flow of information. Increased demand for performance-enhancing document technologies in hardware and software presents new opportunities for vendors in these markets, however, vendors must ensure that their offerings evolve with the technological advancements in today’s market. In particular, an increased use of colour is driving change in the demands of end users. End-users are moving pages from black & white to colour and building volume with new colour work. Vendors that are able to present relevant offerings that directly address the changing needs of these consumers will achieve the greatest success. InfoTrends’ Digital Peripherals Solutions Europe Consulting Service offers vendors the insight and education they need to keep up with these changes. InfoTrends recently expanded this service with the addition of Director Zac Butcher, and the team has grown again to include Senior Consultant Deborah Hawkins. Ms. Hawkins will support the service in developing annual market sizing and forecasting reports and expanding the coverage to include all EU countries during 2009. With more than 15 years of experience in the office imaging and Print-On-Demand industries, Deborah previously served as a Senior Consultant and European Sales Director at InfoTrends. Prior to joining InfoTrends, she spent 8 years at the European Headquarters of Minolta in various product planning and marketing roles. Ms. Hawkins graduated with honors from Sheffield Hallam University in the U.K. with a B.A. in Business Studies. Zac Butcher, Director of the Digital Peripherals Solutions Europe Consulting Service, stated, “We are delighted that Deborah has chosen to work with us again. Her industry experience and market knowledge make her a valuable asset to our team and we are confident that all our clients will benefit from the expertise that she brings with her.” For more information on InfoTrends’ Digital Peripherals Solutions Europe Consulting Service, please contact Alison Hipp at +1 ext. 126, or via e-mail at . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
