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(Weymouth, MA), February 17, 2009 . . . TransPromo is an exciting development that provides a new and effective way to communicate with customers. TransPromo cuts through the clutter and grabs the recipient’s attention, while other forms of advertising are more likely to go unnoticed. TransPromo has grown significantly in the U.S., and InfoTrends believes the market in Europe is on the brink of high growth. Nevertheless, there are restrictions on the use of customer data in Europe that do not exist in the U.S. To achieve success with TransPromo in Europe, companies must be aware of the restrictions on the processing of personal data as well as the sensitivity around the exchange of data between companies. InfoTrends’ new report, The European TransPromo Opportunity: Data Protection Considerations, offers the information necessary to take full advantage of this powerful new medium. A key element of TransPromo is personalization and relevancy to the recipient. While the inclusion of personalized messages on statements that promote the issuer’s own products and services is not typically restricted by the European data protection regulations, this is not the case when offers from other companies are promoted. Before using data in this manner companies must ensure that they have received permission from customers. This report provides insights such as this that are essential to proper execution of TransPromo initiatives in this region. While regulations can present some challenges, the market opportunity is clearly there. The European direct mail market proves this point, as it is currently worth €40 billion. In addition, spending on direct mail advertising represents almost 32% of European spending on all classic media. InfoTrends’ Senior Consultant Kaspar Roos commented, “The sensitivity of consumers regarding how companies deal with their personal data means that TransPromo providers must ensure that they make all reasonable efforts to send well thought out and relevant messages to their consumers. When executed properly, TransPromo can be a highly effective communication vehicle in Europe. We have already seen impressive successes in various countries across Europe.” The European TransPromo Opportunity: Data Protection Considerations:
This report is available for immediate purchase. For more information please visit our online store or contact Robyn Wuori at ext. 103 or via e-mail at . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
