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(Weymouth, MA) February 12, 2009 . . . According to a recent study from InfoTrends, even though the retail photo printing market is clearly experiencing a rough patch, there are still significant opportunities for vendors to grow their business. For instance, 30% of respondents that had never used a photo kiosk indicated a desire to try this photo printing method. In addition, awareness of photo kiosks is high at nearly 80%. Consumers that had used a photo kiosk cited convenience as the top motivating factor. Vendors that promote the convenience of photo kiosk print stations will be able to convert non-users. David Haueter, Associate Director of InfoTrends’ Photo Printing Trends Service, commented, “With the recent economic downturn, vendors in the digital photofinishing market face significant challenges. The key to staying afloat in a difficult market, however, is to determine where the opportunities are, what consumers value the most, and which consumer segments are most active. Accurately identifying these variables will enable vendors to send the right messages to the appropriate groups, allowing for the most efficient marketing spend and the most productive advertising efforts.” InfoTrends’ 2008 U.S. Photo Kiosk and Retail Digital Photofinishing End-User Survey provides insight into which groups of consumers print most, which methods they use, and what motivates them to use those methods. It analyzes various trends in the digital photo printing arena, including the printing habits of digital camera owners, their preferred printing locations, and their typical print volumes. It offers insight into opportunities in areas including:
This report also includes vendor profiles for companies such as Fujifilm, Lucidiom, Noritsu, Sony, and Whitech. One group that is particularly active in regard to photo printing is moms. While the total survey population from this study reported printing just under 33 photos every 3 months, one subset of moms reported printing nearly 43 photos over the same time period. What’s more, InfoTrends’ research indicates that moms are more open than other consumers to retail and online photo printing methods. While moms certainly represent a substantial opportunity for photo printing vendors, this consumer segment exhibits unique habits and preferences relative to all aspects of digital photography. Vendors must gain insight into the motivations and desires of these consumers to gain access to them. InfoTrends has released a report entitled Spotlight on Moms: Retail Photo Printing that offers in-depth information on what moms are looking for in terms of photo printing, providing vendors with the information they need to effectively target this lucrative consumer segment. InfoTrends’ reports 2008 U.S. Photo Kiosk and Retail Digital Photofinishing End-User Survey and Spotlight on Moms: Retail Photo Printing are both available for immediate purchase. For more information, visit our online store or contact Robyn Wuori at ext. 109 or via e-mail at . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
