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InfoTrends Releases Must-Have Document on Designing for TransPromo Communications

(Weymouth, MA) February 10, 2009 . . . InfoTrends is pleased to announce the release of a new report that provides the complete perspective to designing effective TransPromo communications. Design Considerations for TransPromo Communications offers pragmatic advice for optimal design, supported by real world success stories. A comprehensive analysis of the design aspects of TransPromo, this is a must-have document for print services firms and corporate clients looking to take full advantage of powerful TransPromotional communications.

As the business environment grows increasingly competitive and companies continue to tighten expense controls, marketers are leveraging transactional documents to communicate educational, marketing, and other messages to customers. Transpromotional (TransPromo) communications increase the value of mundane statements, notifications, confirmations, and other transactional documents that have long been considered a cost of doing business. Particularly with the current economic situation, TransPromo offers a viable solution for businesses to communicate with customers without incurring excessive costs.

Nevertheless, productive TransPromo communications require effective design. Design Considerations for TransPromo Communications delivers a thorough analysis of best practices in designing these materials. This report provides valuable advice on topics including:

• Keeping the statement and messaging design clean and functional
• How much color is too much?
• Use of highlight color versus full color
• Making effective use of white space 
• Inserts versus onserts: the cost factor 
• Printed versus electronic delivery
• Other critical aspects to consider when designing for TransPromo

Design Considerations for TransPromo Communications contains examples of real-world success, covering the design elements employed and the business results these programs have achieved. It also outlines the roles and responsibilities of various stakeholders in the process and includes a discussion on emerging trends.

This report is available for immediate purchase. For more information, visit our online store or contact Robyn Wuori at ext. 103 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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