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(Weymouth, MA) February 05, 2009 . . . InfoTrends is please to announce the release of a new report in its Spotlight on Moms series. This report, Spotlight on Moms: Retail Photo Printing, examines the preferences and behaviors of moms, defined as females ages 25 and 44 with children under age 12, in relation to retail photo printing. It is undeniable that moms represent a highly lucrative market segment in all aspects of digital photography. InfoTrends’ research shows that this demographic takes, prints, and shares more photos than the general population. In fact, while the total survey population from this study reported printing just under 33 photos every 3 months, moms with children under 7 reported printing nearly 43 photos over the same time period. What’s more, InfoTrends’ research indicates that moms are more open than other consumers to retail and online photo printing methods. As some consumers are printing fewer photos and migrating to electronic and other sharing methods, vendors must channel their efforts to target the groups that are still actively printing photos. While moms certainly represent a substantial opportunity for photo printing vendors, this consumer segment exhibits unique habits and preferences relative to all aspects of digital photography. Vendors must gain insight into the motivations and desires of these consumers to effectively gain access to them. David Haueter, Associate Director of InfoTrends’ Photo Printing Trends Service, commented, “Our research indicates that moms may be more likely than other consumers to respond to advertising efforts on the part of vendors. For instance, moms were more likely to print when they receive promotional offers for low per-print costs or free shipping. Retail and online printing operations must ensure that their special pricing promotions are reaching mothers.” In addition to Spotlight on Moms: Retail Photo Printing, InfoTrends’ Spotlight on Moms Series includes reports on home photo printing, digital still cameras, and videography, providing digital imaging vendors with a full picture of the desires and motivations of moms. Reports can be purchased individually or as a package. In addition, InfoTrends has released Spotlight on Moms Reports focusing on online photo services and the digital photography behaviors of moms in Western Europe. For more information, please visit our online store or contact Robyn Wuori at ext. 109 or via e-mail at . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
