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InfoTrends Study Offers Valuable Information for Customized Communications Pricing Strategies

February 04, 2009. . . In difficult economic times, many businesses attempt to gain a competitive edge by dropping prices. While print sales may decline in a recession, lowering prices only results in a lower contribution margin and ultimately a loss of profitability. To prosper in difficult times, a better strategy is to present offerings that add value for the customer and improve the bottom line. Presenting customers with a sound value proposition will negate the need to cut your prices so you can maximize profit margins.

InfoTrends has released a new report entitled Customized Communications: Don’t Commoditize, Price Based on Value Delivered! Based on a survey of more than 160 print service providers as well as in-depth interviews with eight companies that have extensive experience in offering customized communications, this document provides an up-close and detailed look at some pricing strategies that address risk adversity, proof of concept, and value. The PSPs/MSPs surveyed were asked about the following:

• What types of customized communications services they offer
• How they sell and charge for services such as variable data printing, Web-enabled collateral management, digital asset management, multi-channel communications, and landing page development
• The business models for various services
• The pricing strategies being deployed to ensure that customized communications do not become a commodity
• The specific rates they are building into their business models
• How pricing is communicated to clients.

Customized communications offer a significant opportunity for PSPs to garner increased profits and position themselves as a valued partner to customers. This document provides the information necessary to develop effective pricing strategies that will maximize profits without commoditizing a high revenue generator for your business.

Customized Communications: Don’t Commoditize, Price Based on Value Delivered! is available immediately for purchase. For more information, visit our online store or contact Robyn Wuori at ext. 103 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com

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