contact us     help    login  

InfoTrends Announces TransPromo Service

(Weymouth, MA) January 19, 2009 . . . InfoTrends is pleased to announce the launch of the TransPromo Consulting Service, driven by industry experts Barb Pellow, Matt Swain, and Michael O’Leary. Many in the industry are already capitalizing on this new communication vehicle, which leverages opt-in relationships (such as statements, bills, notifications, and reminders) by providing messaging printed directly on the white space of the document. This messaging can be promotional, informational, or educational.

Barb Pellow, Group Leader at InfoTrends, commented, “The TransPromo Consulting Service brings true value to vendors as well as service providers looking to take advantage of the significant opportunity that TransPromo presents. This new service will provide clients with the education and insight they need to achieve the highest success possible with this powerful new medium.”

Clients of the TransPromo Consulting Service have access to timely, relevant information on an ongoing basis in the form of written reports, webcasts and podcasts, case histories, news, and client driven inquiry with industry analysts who are available to answer specific questions.

Benefits to service providers include:

• A defined TransPromo value proposition
• Tracking of the latest tools and technology
• Details and requirements for effective implementation
• Implementation scenarios and case histories
• Advice on justifying TransPromo: Sales approaches to establishing ROI
• Tools for effective measurement and metrics

Benefits to vendors include:

• Competitive analysis
• Market sizing for TransPromo
• Tools for supporting business strategy
• Tracking of latest tools and technology
• Details and requirements for effective implementation
• Implementation scenarios and case histories

In addition, clients of the TransPromo Consulting Service will receive two custom consulting days to support customer-facing initiatives such as Webinars and speaking engagements. For more information, please contact Matt Swain at ext. 204 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com

Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .