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InfoTrends and NAPCO Release Third Quarterly Study on Hot Topics in Production Printing


(January 19, 2009). . . InfoTrends is pleased to announce the release of its third study in its new Emerging Strategies series, consisting of quarterly studies conducted with NAPCO, the publishers of Printing Impressions. This study, entitled Emerging Strategies Q3 2008: Print Volumes and Run Lengths, sought to obtain a better understanding of run length and print volume trends in current print production environments, with a focus on trends in the print for pay and in-plant environments.

Research for this study consisted of a survey with 318 total qualified respondents, with 123 from in-plant and 195 from print-for-pay environments. Key issues addressed in the study include:

  • Analyze run length and print volume trends between offset and digital technologies
  • Examine and gain insight into changes in print volume
  • Understand the application breaks by each of these device types

InfoTrends has also released the results of two other studies in the Emerging Strategies series. Wide Format Digital in Commercial/Production Printing Environments investigated how wide format printers are used and what the perspectives are on additional wide format purchasing in the production and commercial printing market through a survey with 540 qualified respondents. Objectives for this study included:

  • Determine penetration of wide format digital in production environments
  • Understand users’ perspectives on wide format business growth and key applications
  • Understand non-users’ likelihood to enter wide format and motives for not doing so
  • Determine key technologies and tools required for profitable wide format operation

The remaining study, Emerging Strategies: Green Printing and Sustainability, examined on the adoption of green practices in Print-for-Pay vs. in-plant printing establishments. The results of this survey of 318 respondents revealed trends that are emerging in each of these environments in relation to:

  • Certifications gained for implementation of green policies
  • The differences in adoption in different regions of the U.S.
  • The effect of company size on adoption
  • Factors driving adoption of green practices
  • Specific measures that have been taken to reduce negative environmental impact (recycling, energy conservation, use of environmentally friendly supplies)
  • The company’s view on sustainability

InfoTrends and NAPCO will be conducting future studies on hot topics in production printing on a quarterly basis. For more information or to purchase the available studies, visit our online store via the above links or contact Robyn Wuori at ext. 103 or .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com

Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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