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(Weymouth, MA) January 09, 2009 . . . In today’s challenging economy, marketers are facing shrinking budgets and a greater need to justify ROI. They are being forced to do more with less and focus on marketing strategies with measurable and proven results. Print service providers are responding to these needs by expanding their offerings to include multi-channel communications. According to a new multi-client study from InfoTrends entitled Multi-Channel Communications Measurement and Benchmarking, marketers report an average improvement of 35% for multi-channel campaigns (using print, e-mail, and Web landing pages) over single channel print-only campaigns. Personalization brings even more improvement to campaign performance. Marketers reported an average improvement of close to 50% for personalized multi-channel campaigns over static print-only campaigns. While multi-channel campaigns represent an extremely effective marketing medium, the benefits of these campaigns are not limited to marketers. InfoTrends Group Leader Barb Pellow commented, “Multi-channel communications offer the highly profitable and measurable campaigns that marketers are seeking, and print service providers can position themselves as a valued partner by including this offering in their portfolio. Multi-channel communications represent an opportunity for print service providers to gain market differentiation and increased customer loyalty due to the effective results that these campaigns deliver.” Multi-channel communications also present a significant opportunity for print service providers to increase profitably. Two thirds of service provider respondents that offer multi-channel services reported improvements in overall revenue as a result of multi-channel communications, and half of these service provider respondents agree that campaigns utilizing print, e-mail, and Web landing pages offer high, if not the highest, profitability among their services. Marketers and print service providers alike have much to gain from taking advantage of this effective marketing medium. Multi-Channel Communications Measurement and Benchmarking provides insight into the market drivers and trends relating to multi-channel communications from the perspectives of over 200 corporate marketing professionals and over 300 print/marketing service providers. The study outlines current implementation tactics and the impacts of multi-channel communications to each constituency in the value chain. It also explores strategies related to campaign tracking and measurement, software solutions, and staffing and includes profiles of several leading service providers offering multi-channel communications. The study is available immediately for purchase. For more information, please contact Jennifer Skerrett at ext. 111 or via e-mail at . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
