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InfoTrends to Conduct Study on Wide Format Print Buying Behaviors within Various Vertical Markets

(Weymouth, MA) January 06, 2009 . . . In today’s wide format print market, print service providers face many challenges when it comes to developing an effective sales strategy and generating new business. Many small businesses are so focused on day-to-day operations that they have little time to dedicate to developing a sophisticated marketing approach. This lack of resources is compounded by the fact that print buyers span a broad range of vertical markets, each with different needs. While a tailored approach to selling into each of these markets is ideal, it is simply not a reality for many businesses.

Growing the wide format business requires next level marketing and business growth tools that more closely integrate print service providers and buyers. To gain the insight that is necessary to develop these tools, InfoTrends is conducting an in-depth study of the wide format print market. This study, entitled Who Buys Wide Format? – Understanding End Use Markets and Demand Drivers of Wide Format Graphics Printing, will help print service providers overcome the obstacles related to targeting various markets, achieving market differentiation, and coping with the price-based decision making that is characteristic of mature markets.

InfoTrends Director Tim Greene commented, “To effectively sell wide format, service providers must understand the needs and behaviors of print buyers in specific vertical markets. We plan to thoroughly examine factors within these markets such as receptiveness to various sales methods, selection criteria of print buyers, budgets, and demand drivers for wide format applications.”

InfoTrends will leverage structured surveys and interviews to:

• Assess the market for wide format digital graphics for various customer size segments and vertical markets
• Understand selling levels from merchandising manager to print buyer
• Determine the outlook for wide format digital graphics print service budgets
• Develop marketing tool kits for particular vertical segments
• Generate a definition of application eco-systems for key applications & markets according to:
  - Sizes & substrates
  - Selection criteria
  - Run lengths
  - Finishing requirements
  - Price points
  - “Green” sensitivity

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 ext. 123, or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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