|
|
|
|
|
|
|||||||||||
|
(Weymouth, MA) December 18, 2008. . . InfoTrends is pleased to announce that it will be conducting a new multi-client study entitled European Professional and Managed Print Services: An Untapped Annuity Stream for the Office Equipment Market. The goal of this study is to determine the real potential of professional and managed services for mid- and large-sized business customers within the office equipment market, uncover the channel’s capabilities, identify the requirements and tools that are needed to be successful in providing these services, and reveal who is best poised to be able to deliver these services. The target countries for this study will be the UK, Germany, and France. According to Randy Dazo, a Director at InfoTrends, “There is a significant opportunity for professional and managed print services when it comes to medium and large-sized businesses, as they have large office infrastructures to manage and lower penetration of business process improvements and implementations.” The question is who will service these mid-market customers. The high-end “global services” organizations cannot service these accounts on their own because there are just too many of them to focus on; therefore, most rely on channels to supply the demand. Traditionally, the mid-markets have been serviced by direct OEM organizations, traditional copier dealers and IT resellers, VARs, and systems integrators. Each of these channels has some core strengths, but they often fall short of being able to offer a true portfolio of professional services. Herein lies the dilemma. This multi-client study will take an in-depth look at the professional and managed print services market. The study will provide an understanding of various channel capabilities in regard to professional services as well as customer behavior related to purchasing and engaging each of these services. Research will consist of a structured survey that will be deployed to end users from small (50-99 employees), medium (100-999 employees), and large companies (1,000-2000 employees), with a strong focus on the mid market. In addition there will be another set of structured surveys specifically targeting the channel focusing on capabilities to address this market. In addition there will be another set of structured surveys specifically targeting the channel focusing on capabilities to address this market. The targets will be the UK, Germany, and France. The surveys will be vital to evaluating the role the channel plays in offering professional/managed services to end customers. They will uncover the types of services currently being offered, the price points of those services, and future plans and directions. We will also conduct structured interviews with qualified end users and channel participants currently offering professional services. For more information on the study or to sign up as a participant, contact Jason Russell at +, or via e-mail at . Early subscriber discounts are available until February 20, 2009. Clients that sign up early can also provide input and review of the structured surveys. InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
