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InfoTrends Launches Study to Identify Print Drivers in European Market

(Weymouth, MA) December 17, 2008. . . The availability of digital print and alternative media channels has brought about new opportunities as well as threats to print in the advertising and publishing industries. An increasing percentage of content produced by publishing companies is migrating to electronic format, and many advertising companies are leveraging the Internet in their campaigns. 

Ralf Schlozer, Director of InfoTrends’ European On Demand Printing and Publishing Consulting Service, stated, “Print must evolve to maintain its role as an essential function within the publishing and advertising industries. Vendors and print service providers must develop strategies that meet the changing needs of the market.”

To help combat these issues and identify opportunities in the European print market, InfoTrends is conducting a multi-client study entitled Demand Drivers for Print: A European Perspective.  The findings of this study will help print service providers select the right technologies, services, and business models; determine which segments offer the most opportunity; and develop strategies to overcome barriers and incite a wider use of print. Technology providers will gain insight into how to better target products and services to this market, learn how to better support their users to gain volumes in these markets, and determine ways to stimulate demand for print within advertising and publishing. Objectives of the study include:

• Establish the role of print in a changing media landscape
• Examine print versus alternative media channels
• Understand how advertisers and publishers do business with print service providers
• Determine criteria used by publishers and advertisers when selecting a print service provider
• Evaluate how personalisation and on demand printing is being used, the barriers to more widespread adoption, and future plans
• Size the market within the publishing and advertising industry for 15 countries in Western Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK) according to establishments, employee size class, and revenues
  - Segmentation of all data according to industry type, company focus, and country will be provided

Demand Drivers for Print: A European Perspective will give those in the Western European print industry the knowledge they need to develop viable product marketing and development strategies. For more information on the study or to sign up as a participant, contact Jason Russell or Jennie Lewis at +, or via e-mail at or . Early subscriber discounts are available until April 30, 2009. Clients that sign up early can also provide input and review of the survey prior to its launch.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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