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InfoTrends Study Reveals Volume of Offset Paper Moving through Digital Devices

(Weymouth, MA) December 09 . . . There is much speculation in the industry today over the types and amounts of substrates used in production digital environments. Are these environments using only digital papers or are offset and other substrates also being used? If these papers are being utilized, what volume is being used?

To answer these questions, InfoTrends conducted an in-depth study entitled U.S. Paper Migration: Capturing Offset Papers in a Digital Environment. Research for the study consisted of interviews with paper producers, service providers, OEMs, and paper merchants as well as a structured Web survey that was administered to 300 print service providers. The findings of the study have vital implications for how OEMs design production digital equipment and on how paper producers manufacture and market their product offerings. 

According to this latest research, a substantial volume of offset papers are indeed moving through digital presses. John Shane, Director of InfoTrends’ Communication Supplies Consulting Service, commented, “Offset paper is particularly prevalent in production monochrome digital print. This is primarily a function of cost and the types of monochrome documents generated, many of which are not held up to the scrutiny of color digital prints. As such, offset paper usually “suffices” for this type of printed material. In addition, the so-called “mixed shops” are more apt to have folio/parent house sheets on the shop floor that can always be cut down to digital size for use on digital devices if inventories of digital sheets run low.”

U.S. Paper Migration: Capturing Offset Papers in a Digital Environment is available immediately for purchase. This research quantifies the amount of offset (non-digital) papers that are moving through production digital devices, revealing information such as which classes of production digital devices are using offset papers, the principal drivers of paper choice, applications/situations conducive to using offset papers in a production digital environment, and the future trends of digital and offset paper usage on production digital printers and printer/copiers. For more information or to purchase this study, please contact Scott Phinney at ext. 123 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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