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Photo Books Present Greatest Growth Opportunity within Western Europe Photo Merchandise Market


(Weymouth, MA) December 04, 2008 . . . According to an in-depth multi-client study, InfoTrends reports that photo books offer the largest growth opportunity within the photo merchandise market. Based on a consumer survey of 1000+ photo merchandise buyers in Western Europe, InfoTrends projects that this market segment will grow from $352 million in revenue in 2008 to surpass $1.1 billion in 2013. Not only is this segment expected to achieve the greatest growth through 2013, but it already represents the highest source of revenue within the photo merchandise market. 

David Haueter, Associate Director of InfoTrends’ Photo Printing Trends Service, commented, “A significant percentage of respondents to our survey stated that they had never purchased a photo book. The results of this study confirm that consumers that have purchased photo books are quite likely to purchase again, so educating the remaining non-buyers could greatly increase the revenue opportunity for vendors.” In fact, none of the respondents that had purchased a photo book in the past stated that they would never do so again.

The results of this multi-client study provide insight into an extremely active consumer segment within the digital imaging space, as photo merchandise buyers tend to take and print many more photos than the average digital camera owner. Photo Merchandise Products for the U.S. and European Markets identifies market segments, customer requirements, usage patterns, purchasing plans, critical success factors, and other key information to support vendors’ product development, marketing, and sales activities. The results of the U.S. and Western Europe studies can be purchased individually or as a package.  The report offers a detailed forecast for the U.S. and Western Europe photo merchandise markets (specifically cards, calendars, photo books, and specialty photo prints), as well as the results of an extensive consumer survey of 1,000+ photo merchandise buyers in both regions.

Photo Merchandise Products for the U.S. and European Markets is available immediately for purchase. For more information please contact Matt O’Keefe at +1 ext. 115 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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