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InfoTrends Study Provides Valuable Insight into Up-and-Coming Russian Production Digital Printing Market

(Weymouth, MA) November 11, 2008 . . . A new study from InfoTrends on the production printing market in Russia shows that this country presents a growing opportunity for makers of high-end digital printing equipment. InfoTrends’ research indicates that there are approximately 5,100 print service providers in Russia, from commercial printers to copy shops to in-plants. About half of those enterprises have some type of digital printing, and hundreds have truly production level digital printing. That core is augmented by a substantial number of corporate data centers.

“Russia is a very young market for high-end color and monochrome digital equipment, but all of the world’s top suppliers are now marketing product there,” commented Bob Leahey, Associate Director at InfoTrends. “The Russian market is small compared to established markets in the West and it has special challenges. The key message, however, is that it offers very good potential for vendors.”

This latest study from InfoTrends, entitled Production Digital Printing in Russia: A Multi-Client Report, focuses on cut sheet and roll fed high-speed black & white digital printing equipment as well as all color digital equipment that is 60 pages per minute or faster. The report’s research includes a structured survey of over 160 Russian print providers as well as extensive personal interviews. InfoTrends partnered with Russian print industry experts and the Moscow State University of Printing Arts to conduct the in-country research.

As its core deliverable, Production Digital Printing in Russia: A Multi-Client Report offers a detailed estimate and forecast for the production digital equipment market in Russia for the period from 2007 through 2012. The report also gives deep insight into the key issues and factors affecting this market. This report will help your company:

• Understand the size and forecast of the market, in terms of units and revenues
• Know the suppliers in Russia, including established companies as well as recent entrants
• Plan appropriate product and service initiatives, including training and maintenance
• Improve sales and marketing activities in the key cities and segments in Russia
• Understand the purchasing process, buying plans, and preferences in Russia
• Understand customer perceptions, brand preferences, and requirements

Production Digital Printing in Russia: A Multi-Client Report is available immediately for purchase. For more information, please contact Scott Phinney at +1 ext. 123 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com

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