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DSLR Sales Driving Growth in Western Europe Digital Camera Market

(Weymouth, MA) October 09, 2008 . . . A recent InfoTrends study on the Western European consumer digital camera market has revealed that the consumer digital single lens reflex camera (DSLR) segment is experiencing significant growth, contributing substantially to the overall digital camera market. Unit sales grew by 41% from 2006 to 2007 to reach 2.5 million units. Continued growth is expected through 2013, when unit sales are projected to exceed 3 million.

This growth is being driven by the availability of a number of competitively priced DSLR models. These lower-priced models are enabling point & shoot owners to upgrade their cameras to DSLRs. Although sales of DSLRs are growing rapidly, P&S cameras will represent the vast majority of all digital camera sales until 2013. Therefore, InfoTrends expects that vendors in the P&S market will continue to invest in developing new technologies as well as targeted marketing strategies.

Another notable fact revealed by the study is that megapixel count continues to be one of the most important influencers when consumers make a purchase decision. InfoTrends’ end-user surveys show that pixels and price are the two primary considerations when purchasing a digital camera. InfoTrends Director Mette Eriksen commented, “While consumers who have a deeper understanding of features other than pixels will look beyond pixels to judge the quality of the camera, most consumers will seek cameras with higher pixel counts.”

InfoTrends’ Western European Consumer Digital Camera Forecast: 2007-2013 provides a five-year forecast for Western Europe in terms of units, revenues, and average selling prices for the consumer (sub-€1,500) digital camera market. Data is broken out in terms of resolution as well as the point & shoot and digital SLR segments. It provides a forecast for total European unit sales and separates this information by individual country. Data is provided for Germany, the U.K., France, Italy, Spain, Benelux, Scandinavia, and Austria/Switzerland. This document also includes analysis of the key market drivers and barriers, digital camera vendors, ongoing market issues, digital camera design, and technology trends.

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InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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