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(Weymouth, MA) October 06, 2008. . .According to a new survey on the photography habits of moms (females between the ages of 25 and 44 with children under age 12) in Western Europe, the market is quite fragmented, as there are significant variations in photo behaviours by country. French and Italian mothers are particularly more photo active than mothers from other countries; while the average number of digital camera photos taken by moms every three months for all of the geographies surveyed was just over 81, moms in France reported capturing over 115 photos and moms in Italy cited over 138. Moms in France also reported printing a significantly higher percentage of the photos they take than all moms surveyed, as did moms in the U.K.
Nevertheless, the variations that occurred by country were not the only notable findings revealed by the study. Mette Eriksen, a Director at InfoTrends, commented, “The digital photography habits of mothers tend to differ from that of the general population. Mothers represent a lucrative segment in the camera phone, digital camera, digital photo frame, and photo merchandise markets, and vendors must learn about the unique needs of these consumers to effectively target them.” InfoTrends’ report Spotlight on Moms: Western European Digital Photography provides valuable insight into what mothers are seeking in regard to digital photography. This document takes a closer look at the results of InfoTrends’ 2008 Western European Digital Photography survey, focusing on mothers. It examines how this important consumer segment interacts with digital cameras, camera phones, digital photo frames, and photo printing. Where appropriate, moms’ behaviours are also compared to those of the total survey population. Countries included in this study are France, Germany, Italy, Spain, and the UK. For more information or to make a purchase, visit our online store or contact Robyn Wuori at +1 ext. 109 or . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
