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InfoTrends Launches e-Learning Portal for Customized Communications Sales Training

(Weymouth, MA) September 29, 2008…InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced today the formal launch of a new e-learning portal with the first curriculum focused on Customized Communications Sales Training. The Web-based training program is designed to educate print service providers’ sales reps on the opportunities and trends within the customized communications market. The portal offers a self-paced curriculum with guided audio and engaging interactive exercises that are available 24 hours a day - at an affordable price.

“Customized communications offer a world of opportunity for service providers to deliver new value-added capabilities including variable data printing, multi-channel communications, and Web-to-print to meet the needs of the marketing professional,” commented Laureen Chudzinski, a Director at InfoTrends. “Our educational portal defines the various market segments, explores business opportunities, and provides real-world examples and success stories within each segment as well as a ‘how-to’ approach for selling customized communications solutions.”

The Customized Communications curriculum consists of seven courses which together make up the Customized Communications Certificate Program. Upon successful completion of all seven modules an InfoTrends Certificate of Completion is awarded. Participants have the option to enroll in the full program or to take courses on an individual basis, selecting only the courses that pertain to their specific needs.  Each course follows an interactive and engaging format, providing students with a stimulating learning environment. The following courses are currently available:

1.  Overview of Customized Communications
2.  Entry-Level Variable Data Print
3.  Web-to-Print
4.  Advanced Variable Data Print
5.  TransPromo Communications
6.  Multi-Channel Communications
7.  Solutions Selling – A “How To” Approach to Selling Customized Communications

An intelligent GUI facilitates free navigation (pause, play, go back, go forward) within each module to maximize comprehension. An indexed Table of Contents enables students to go back and review topics as many times as desired. The student’s progression through the course is logged and tracked, allowing them to exit if necessary and later re-enter to finish the course when time permits.

InfoTrends is recognized worldwide as a leading provider of strategic analysis, research, forecasts, education, and multi-client services within the scope of the digital imaging and document solutions industry. InfoTrends’ Certification is a true value-add to any sales and business positioning efforts in this highly competitive marketplace.

To get started with InfoTrends’ Customized Communications Certificate program, visit and register.

Equipment providers, franchisees, and industry organizations who wish to offer Customized Communications Sales Training to their customers, franchises, or member bases should contact Keith LaVangie at , ext. 132 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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