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InfoTrends Study Delivers Powerful Insight into Growing TransPromo Opportunity


(Weymouth, MA) September 16, 2008 . . . While the North American market for TransPromo communications printed in full digital color stood at 1.7 billion impressions in 2007, InfoTrends projects this number to reach an astounding 12.8 billion by 2012, for a CAGR of 68%. Also compelling is the fact that 63% of document owners surveyed stated that they currently add marketing messages to statements or are planning to within the next 36 months.

This growth is not surprising.  TransPromo provides a cost-effective way to communicate educational and promotional messages to customers. TransPromo documents leverage opt-in relationships and incorporate relevant and compelling promotional or educational messages in the white space of transactional documents. By leveraging TransPromo communications, document owners can reduce the number of mailings that must be sent, which translates to substantial savings in terms of postage and printing costs.

Just as document owners continue to embrace the TransPromo opportunity, an increasing number of print service providers are implementing TransPromo in their offerings. One factor that is catalyzing this change is the availability of affordable high-speed inkjet devices with lower running costs. For print service providers with 20+ employees, nearly 60% are considering the purchase of one or more of these devices within the next two years, with 14% stating that they would consider such a purchase within the year. In addition, software providers are starting to introduce easier to use solutions that are enabling mid-market print service providers to add this valuable offering to their portfolios.

To provide insight into this substantial market opportunity, InfoTrends has conducted an in-depth study entitled Trans Meets Promo… Is It More Than Market Hype? The data collected in this research builds upon two previous Future of Mail studies conducted by InfoTrends in 2003 and 2006. It compares and contrasts the current results with the results of these studies as well as third-party research from the DMA, the United States Postal Service, and the CMO Council. This study focuses on customer-facing communications such as direct marketing, billing, statements and notifications, as well as related issues such as customer support and fulfillment. It investigates consumer behavior and preferences, provides a perspective from the view of the marketing executive and transaction document owner, and highlights print service provider plans and expectations. In addition, the report includes interviews and case studies detailing various organizations’ experiences with TransPromo communications.

This report contains a wealth of valuable information that can set any organization on the road to successful TransPromo communications, whether the project champion is a marketer, transactional document owner, print service provider, or supplier to the industry. For more information or to make a purchase, please contact Matt Swain at + ext. 204, or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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2011 InfoTrends