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Zac Butcher Appointed Director of InfoTrendsí Digital Peripherals Solutions Europe Consulting Service

(Weymouth, MA) September 11, 2008 . . . Businesses are constantly upgrading their equipment to obtain more efficient capturing, creation, manipulation, storage, retrieval, reproduction, and transmitting of information. As a result, vendors in today’s office peripherals industry are finding it necessary to shift from the traditional hardware-based business strategy to a more comprehensive solutions strategy that addresses end users’ requirements for improvements in the flow of information. Increased demand for performance-enhancing document technologies in hardware and software presents new opportunities for vendors in these markets, however, vendors must ensure that their offerings evolve with the technological advancements in today’s market.

In particular, an increased use of color is driving change in the demands of end users. End-users are moving pages from black & white to colour and building volume with new colour work. This market is poised for significant growth over the next five years, and vendors that are able to present relevant offerings that directly address the changing needs of these consumers will achieve the greatest success.

InfoTrends’ Digital Peripherals Solutions Europe Consulting Service offers vendors the support and insight they need to keep up with the pace of technology and thrive in this dynamic market. InfoTrends is pleased to announce that it will be expanding the focus of this service into the wider EMEA region, including Central and Eastern Europe, the Middle East, and Africa under the leadership of its newly appointed Director, Zac Butcher. As Director, Zac will ensure that clients continue to receive the support they need to make effective marketing, product planning, product development, and short- and long-term strategy development decisions. Working closely with our clients, Zac will also ensure that the DPSE service evolves to remain focused and relevant.

InfoTrends Group Director Jon Reardon commented, “We are very pleased that Zac has joined InfoTrends. I believe that his extensive industry experience will provide him with the knowledge and tools necessary to bring new and valuable developments to this service.”

With more than a decade of experience in the consumer and office imaging industry, Zac previously served as Senior Manager of Product Marketing for Kyocera Mita Europe. Zac has also held market development and product marketing management positions with Canon Europe, Canon UK, and Sharp UK.

For more information on InfoTrends’ Digital Peripherals Solutions Europe Consulting Service, please contact Alison Hipp at +1 ext. 126, or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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