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InfoTrends Releases Comprehensive Guide to Multi-Channel Solutions

(Weymouth, MA) September 11, 2008 . . . In response to the demands of marketers for more effective campaigns with measurable results, many print service providers are implementing multi-channel communications offerings into their businesses. By targeting customers with a highly relevant and personalized message and integrating that message across media channels, companies are finding that they can capture the attention of customers and generate impressive ROI. In addition, with multi-channel marketing campaigns in the mix, the graphic communications firm now has a new value-add opportunity. As competition drives down margins, selling true marketing ROI enables real competitive differentiation and allows for increasingly sustainable profit margins.

While these benefits are driving many service providers to invest in multi-channel solutions, deciding what solution to invest in can be extremely difficult. That’s where InfoTrends’ Ultimate Guide to Multi-Channel Communications Solutions comes in. This guide helps service providers ask the right questions within their own organization, as well as to software vendors, to help select a multi-channel solution that is the best fit. Our guide also features a market overview based on recent InfoTrends research, an overview of what multi-channel solutions currently have to offer, and in-depth analysis of the 10 leading solutions in today’s market.

In addition, the guide reviews a number of factors that must be taken into account to choose the right multi-channel solution for your business:

• Marketing acronyms (CRM, SFA, MPM, ECM) and how they relate to graphic communications
• The value proposition and Return on Investment associated with a multi-channel solution
• How solutions compare in regard to pricing, training, integration, campaign management, tracking and reporting, cross media design, output formats, and other features
• What type of IT support, if any, is required to run the solution and options for scaling-up as your needs change
• How the solution will be integrated and automated with other aspects of your business

The Ultimate Guide to Multi-Channel Communications Solutions is just one report in a series of reports aimed at educating print service providers on the variety of software tools available for printing and print-related services. The Ultimate Guide to Web-to-Print is also currently available, and guides focused on TransPromo, variable data printing, production workflow, digital color, and wide format will be available soon. Each of the Ultimate Guides provides:

• A description of each market segment, highlighting market trends and focusing on the features and considerations of greatest importance to print service providers
• A quick take, including an independent, third-party prospective for each of the leading software solutions
• An in-depth analysis comparing each of the solutions using a wide variety of metrics
• A third-party description of each of the leading vendors and products within each category.

For more information on InfoTrends’ “Ultimate Guide” Series visit our online store or contact Keith LaVangie at ext. 132 for more details.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .