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InfoTrends to Embark on Extensive Study of the In-Plant Print Market

(Weymouth, MA) August 27, 2008. . . InfoTrends is pleased to announce that it will be conducting an in-depth multi-client study on the in-plant print market. This study, entitled In-House Production Printing – Critical Trends for Corporations, Government, Education, and Non-Profits, marks InfoTrends’ second extensive research project on this topic area, as it conducted a landmark study entitled Corporate Print Services: The In-Plant Printing Opportunity in 2004. In addition, InfoTrends has strengthened its knowledge of the print services market even further with the completion of a 2008 study entitled The Future of Commercial Printing in the United States: Digital Technology Driving Change.

The in-plant market is made up of a complex mix of service providers operating inside the walls of large corporations; businesses of varying sizes; educational institutions; and local, state, and national government sites. They offer print, mail, and other services while competing with outside service providers for many applications. At the same time, they are targeted by facilities management and outsourcing firms that woo executives with talk of operational efficiency and lowered costs. They are also an attractive target for vendors of hardware and software for the graphic arts and transactional printing markets, and they are at the center of the market convergence trends between graphic arts and data processing environments.

While these dynamics make the in-plant market an interesting one to track, the constant evolution of the technology and processes involved make it even more significant to the print industry as a whole. InfoTrends Group Director Jim Hamilton commented, “The in-plant print market is an important indicator of the market need for document production. Historically, in-plants have played a leading role in technology adoption. For example, the in-plant market’s use of black & white digital printing technologies helped establish the Print-On-Demand market.”

InfoTrends will leverage e-mail surveys, telephone interviews, and desk research to:

• Define and size the in-plant printing market
• Profile the installed hardware and software products used in in-plants
• Identify product purchasing plans
• Measure the penetration of digital print hardware as well as software tools for Web job submission, variable data, and other functions
• Quantify the volume and growth of various print applications and other services
• Explore the differences between documents that are produced on-site versus those produced off-site
• Gauge the rate of convergence by identifying whether in-plant sites operate solely as print service providers to internal users, solely as in-plant data centers, or in a combined role
• Investigate and understand the operation of sites that are run by facilities management firms
• Formulate a vision of the factors that will impact the in-plant print shop of the future.

For more information on the study or to sign up as a participant, contact Jennifer Skerrett at +1 ext. 111, or via e-mail at . Early subscriber discounts are available until September 30, 2008. Clients that sign up early can also provide input and review of the survey prior to its launch.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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