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InfoTrends to Conduct Ground-Breaking Study of Emerging Markets for the Office Document Technologies Industry in the BRIC Nations

(Weymouth, MA) . . . June 18, 2008 InfoTrends is pleased to announce that it is launching a landmark study entitled Emerging Markets for the Office Document Technologies Industry – A Study of Brazil, Russia, India and China. As growth rates for traditional office copiers, printers, and MFPs continue to show signs of flat growth in unit placements and increased erosion of profit margins in developed markets such as the U.S. and Western Europe, the emerging markets of Brazil, Russia, India & China (BRIC) present a new avenue of opportunity for vendors. These markets will remain a significant source of profitable business growth over the next twenty years.

The BRIC nations as a group will be bigger than the countries that define G7 by 2032. Between 2000 and 2005, the BRIC regions contributed approximately 28% of global GDP growth in terms of U.S. dollars and 55% in terms of Purchasing Power Parity (PPP). BRIC’s share of global trade continues to climb at a rapid rate. At close to 15% currently, it is now double the level it was at in 2001. BRIC’s share is projected to grow at a 10.4% CAGR through 2015.

This study is designed to provide vendors with critical planning information needed to develop successful growth strategies in each key developing market. It will:

  • Profile and evaluate the total office document technology market potential of Brazil, Russia, India and China by business segmentation: small, medium, and large businesses
  • Focus on end users and channels to understand acquisition and usage behaviors associated with office document technologies (i.e., copier, printer, communication supplies, and document solutions software).
  • Develop a clear understanding of the size, nature, and future growth potential for copiers and printers. Generate placements, installed base, forecast, and trend analysis.
  • Establish and evaluate current hardcopy supplies (i.e., paper & cartridges) market size, forecast and trends, and trends analysis.
  • Establish and evaluate workgroup and departmental office document software (i.e., capture/routing, document output, document management, and device management applications) market size, trends, and growth potential.
  • Profile current channel landscape and expected changes over time as each developing market matures.
  • Examine current purchasing behavior, brand awareness, and preferences of both end users and channel.

Emerging Markets for the Office Document Technologies Industry – A Study of Brazil, Russia, India and China will help office equipment vendors and suppliers understand the dynamics and industry impact of these emerging markets and determine what is necessary to be successful in each.  For more information on the study or to sign up as a participant, contact Scott Phinney at +1 ext. 123 or via e-mail at . Early subscriber discounts are available until August 8, 2008.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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