(Weymouth, MA) June 09, 2008… InfoTrends announced today that John Blossom, President, Shore Communications, will keynote the upcoming TransPromo Summit. The event will take place August 13-14, 2008 at the Hilton New York in New York City. Blossom will lead a premier lineup of industry visionaries scheduled to present during the summit.
Blossom will present “Marketing to Content Nation: How to Survive and Thrive as New Media Empowers Buyers and Sellers.” In this session, Blossom will unlock the keys to surviving and thriving as a marketer using new media publishing tools. He will map out key strategies for marketers to consider as social media begins to change the very nature of how value is generated in market economies.
“With the enormous influence of media empowering both buyers and sellers, organizations must master new methods of creating and harvesting market communications to tap into consumer demands effectively,” commented Blossom.
John Blossom is an award-winning content industry analyst and blogger with a career that spans more than twenty years. He is an expert in marketing, research, and product management and development in advance information and media venues, including major financial publishers and financial services companies.
“We are honored to have John opening our 2008 program and setting the stage for two days of power-packed market education and information sharing,” stated Barb Pellow, TransPromo Summit Conference Chair. “His addition to the conference lineup strengthens what was already a great program. His experience, insight, and enthusiasm will enable us to bring even more value to our attendees.”
Blossom leads a line-up of speakers that includes representatives from AN Consulting, Cadema, DST Output, Emerge Partners, Exstream Software, GMC Software, HP, HSBC Bank, InfoPrint Solutions, Inforsys, Kodak, Océ, Pitney Bowes, Print Laser Service Ltd., Printable Technologies, RISO, Xerox, and many other prominent companies.
The TransPromo Summit will educate attendees on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The summit will bring together vendors, print service providers, and users for 2 days of information sharing and peer-to-peer networking.
To access a complete conference program or to register as an attendee, please visit www.transpromosummit.com or contact InfoTrends at .
A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, contact Jennifer Skerrett at ext. 111 or via e-mail at .
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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