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ON DEMAND Russia Event Dedicated to Educating Market on Digital Printing Opportunities

(Weymouth, MA & Moscow, Russia) May 27, 2008…InfoTrends and the ATPC, the organizers of the ON DEMAND Russia Conference & Exposition, are making digital technology education a priority for the upcoming November event.

“Our mission is to provide attendees with the most informative conference and exposition possible,” commented Charlie Pesko, Executive Vice President of InfoTrends/Questex. “Not only will attendees will be able to see and touch the latest digital printing technologies from the industry’s leading suppliers, but they will also learn how to develop a digital business plan and sell digital solutions by attending our conference.”

With over 15 sessions, the conference program will provide attendees with the information and insights needed to be successful with digital printing technology. Speakers will examine key applications, technologies, value-added services, and other opportunities and discuss how to incorporate them into existing business strategies. The two-day conference program will be divided into two tracks.

The “Technology Track” provides practical information on new and emerging digital technologies that you can use to profitably grow your business. This track will offer information on technology trends and related market opportunities, as well as new and future product offerings. Industry executives from commercial printing and in-house corporate printing environments will gain a deeper understanding of how they can benefit from digital solutions by attending these sessions. Some session topics include:

• Understanding the Basics of Digital Printing
• New Drupa Announcements = New Market Opportunities
• Utilizing Workflow Software to Improve Efficiency and Profits
• Understanding the Key Applications that Drive Monochrome Opportunities
• Declining Color Costs Drive Offset Transfer Opportunities
• Expanding Media Choices Expand Wide Format Print Opportunities
• The Right Feeding & Finishing Gear to Complete Your POD Solution

The “Business Success Track” will provide actionable information and advice about digital business issues from successful corporate and commercial printers, consultants, and vendor executives. Speakers will cover best practices, case studies, and success stories. The track is designed for print-for-profit executives, document outsourcing providers, and corporate executives, in-plant printers, and data center managers. Some session topics include:

• Understanding the Business of Print on Demand
• How to Sell Digital Print – It Is Different!
• Succeeding in the Growing Russian Direct Mail Market
• The Datacenter Print Market Goes Graphic with “TransPromo”
• Moving Beyond Print: The Document Services Opportunity
• Using the Internet to Drive Your Business Success (Web to print)
• Does Digital Printing Have a Role in the Print Export Opportunity?

All show attendees will have access to two major keynote addresses. Senior executives from several of the leading industry vendors will participate in a keynote panel and share their vision of the future of the digital printing industry. They will also reflect on the expected impact of major new announcements from drupa that will shape the future of the digital print market in Russia.

Charlie Pesko, an authority on the print on demand market, will give an opening keynote address on how digital printing technologies are transforming the Russian printing industry. Pesko will highlight key findings from InfoTrends’ landmark document entitled “Print on Demand Russia Market Study” and will offer predictions on future market growth.

ON DEMAND Russia is the first event that is focused on Print-On-Demand technologies such as digital printing equipment, digital workflow, digital direct-to-plate, and wide format printing in the Russian market. ON DEMAND Russia will provide the necessary education and technology insights to accelerate Print-On-Demand market growth. Manufacturers, print providers, corporate executives and managers, and distributors of digital printing products and services will find ON DEMAND Russia highly focused. The event will provide crucial information that will help them position their companies in this growing market.

To learn more about the event or to register as an attendee for the conference and exhibition, visit www.ondemandexpo.ru. 

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About ATPC
The American Technology Print Center is a cooperative project to demonstrate the latest technologies produced by U.S. suppliers, provide training and after-sales service and spare parts to printers in Russia and Eurasia, and assist U.S. suppliers with product marketing and export financing. The establishment and operation of the Center was made possible by a grant of the USTDA to the Russian Interregional Printing and Publishing Association (MAP) under NPES management. Additional information about ATPC is available on the Web at www.acpc.biz.