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InfoTrends Begins Research and Planning Phase of U.S. Paper Migration Study

(Weymouth, MA) May 21, 2008 . . . InfoTrends is pleased to announce the beginning of the planning and research phase for an in-depth study entitled U.S. Paper Migration: Capturing Offset Papers in a Digital Environment. The study will take a thorough look at offset and other non-digital paper usage in digital environments, with a particular focus on mono and color production copiers and printers used in in-plants, data centers, and franchise/quick printer environments.  InfoTrends opted for this focus due to its belief that this is where the majority of offset and other non-digital papers are used in the digital environment. In addition, the research approach will be as thorough as possible and will include production inkjet devices where applicable. Currently, InfoTrends is in the process of developing questionnaires and conducting desk research.

One of the primary methodological areas of focus for the study will include sheet sizes, as InfoTrends will obtain information on the sheet size purchased, sheet size run through the device, and the sheet size of the final piece. We decided on this approach following discussions with numerous industry stakeholders who informed us that the practice of buying folio sheets (traditionally too big to run through a digital device) and cutting them down to digital size onsite has been on the rise in recent years.

One of the key end uses InfoTrends will target will be transactional document printing due to that sector’s utilization of pre-printed shells. Analysis conducted by InfoTrends thus far has revealed that the print volume of TransPromo, for example, will grow from 1.62 billion equivalent images in 2006 to 22 billion equivalent images by 2011. The remaining question is what percentage of that volume is produced on offset or other non-digital papers. This study will answer this and many other pertinent questions to accurately size, describe, and forecast the non-digital paper types that are moving through production digital devices.

The research for this study will include a blend of primary research and an extensive review of existing InfoTrends studies on the paper industry. Primary research will consist of in-depth interviews with paper producers, service providers, OEMs, and paper merchants as well as a structured Web survey that will be administered to 300 print service providers.

For more information on the study, contact Scott Phinney at +1 ext. 123 or via e-mail at .

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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