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InfoTrends Announces Launch of In-Depth Multi-Client Study on the Photo Merchandise Market

(Weymouth, MA) April 15, 2008. . .InfoTrends is pleased to announce the launch of a comprehensive multi-client study entitled Photo Merchandise Products for the U.S. and European Markets: Adding Value to Consumer Generated Content. The emergence and growth of the photo merchandise market comes at a critical time for the photofinishing industry. Growth rates for traditional 4” x 6” prints, once the staple of the photofinishing market, continue to fall, forcing vendors to find new sources of imaging revenues and profits. According to Ed Lee, Director of the Consumer Imaging Group, “Photo merchandise, ranging from calendars and photo books to greeting cards, has significantly higher profit margins than prints and is one of the segments in the photo industry that has substantial growth potential.”

This fast-growing market has been fueled by the explosion of digital photos, digital printing technologies, and e-commerce. The growth in social networking sites has also opened up new opportunities for people to share their digital photos. Today, it is easier than ever for consumers to use content from a variety of sources to create photo products and gifts that express their personality and provide value beyond a 4” x 6” print. It has also become increasingly easy for individuals, organizations, businesses, and creative professionals alike to engage in short-run publishing of photo-centric content, thereby accelerating the pace of adoption in an already burgeoning market.

InfoTrends is conducting a detailed study of the U.S. and European photo merchandise markets to provide technology vendors, imaging service providers, and other industry players with the information and insights they need to capitalize on the potential of this growing market. This study will:

  • Segment and profile the customers for photo merchandise
  • Examine differences in market size and structure by region
    -Western Europe (with a focus on the U.K., France, and Germany)
  • Identify key industry players (B2C and B2B)
  • Forecast the market for photo merchandise by key product categories
  • Identify opportunities and strategies for technology vendors and service providers

This study will include an extensive review of new research conducted specifically for this project, as well as existing studies and interviews with retailers, service providers, and suppliers. Primary research will consist of interviews with industry players as well as the deployment of a Web-based survey to consumers in the U.S., France, Germany, and the U.K. Ultimately, the study will identify market segments, critical success factors, customer requirements, usage patterns, purchasing plans, and other items that will drive vendors’ products, services, and marketing and sales activities.

For more information on the study or to sign up as a participant, contact Matt O’Keefe at +1 , ext. 115 or via e-mail at . Early subscriber discounts are available until May 16, 2008. Clients that sign up early can also provide input and review of the structured surveys.

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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