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InfoTrends Launches Landmark Study on Direct Mail and TransPromo Opportunities

(Weymouth, MA) March 25, 2008…InfoTrends announced today the launch of a ground-breaking new study on the direct mail and transpromotional market opportunity entitled, Trans Meets Promo…Is It More Than Market Hype? The study will investigate consumer behavior and preferences, provide a perspective from the view of the marketing executive, discuss print provider expectations, and review the plans of those who generate both direct mail and transaction documents.

“Today’s consumers are drowning in a sea of marketing messages, and personalized direct mail and TransPromo documents, which consist of an advertising message printed right on a transaction statement, provide a new medium to break through that clutter,” commented Barb Pellow, Group Leader at InfoTrends. “Our new multi-client study will assess the effectiveness and viability of these customized communications.”

This study focuses on customer-facing applications such as direct marketing, billing, and related issues such as customer support and fulfillment. Project objectives include:

• Identify the current state and future prospects for transaction documents, transpromotional documents, acquisition direct mail, and retention direct mail
• Understand how key IT and organizational initiatives are affecting user requirements for document production and distribution technology and services
• Assess the changing requirements of consumers segmented by typical demographics
• Understand how key marketing executives are assessing marketing channels and evaluating success
• Identify the role that agencies play in statement design and branding initiatives
• Determine customer requirements and the rate of adoption for document technologies and services in key industries
• Assess customer awareness and vendor plans for supporting key technologies
• Assess market opportunities for high-speed print technology
• Assess market opportunities for software solutions
• Assess market opportunities for feeding and finishing solutions in support of digital printing print-related solutions
• Profile current and future value-added document services offered and determine the market size and growth potential for each (2008 – 2012)
• Identify and profile the leading suppliers for enterprise document systems and services

The study findings will be based on a combination of desk and primary research. The primary research will include interviews with over 200 print/mail service providers, 600 document owners, marketing, and agency executives, as well as 1,000 end-users. In addition, analysts will conduct personal interviews with leading end-users.

“Ultimately, the research will identify critical success factors; unmet customer requirements; purchase plans; and other items that will drive vendors’ and service providers’ product, service, marketing, and sales activities,” continued Pellow.

For more information on the study or to sign up as a participant, contact Jennifer Skerrett at +1 ext. 111 or via e-mail at . Early subscriber discounts are available until April 15, 2008. Clients that sign up early can also provide input and review of the structured surveys.

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.