Newton, MA, February 19, 2008 -- Questex Media Group’s ON DEMAND Conference & Exposition (ondemandexpo.com), the pre-eminent event for commercial printers, publishers, and in-plant printing professionals, will present a marketing focused keynote panel entitled, “The Changing Media Mix: A Marketing Perspective,” on Wednesday, March 5 at 11:10 a.m. Senior executives from InfoTrends, the CMO Council, and the Direct Marketing Association will discuss critical industry trends and priorities of marketing executives. The ON DEMAND Conference & Exposition will take place at the Boston Convention & Exhibition Center from March 4-6, with tutorials on Monday, March 3, 2008.
This keynote panel is designed to provide first-hand insights from leading marketing experts including Donovan Neale-May, Executive Director of the CMO Council, and Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association. Barb Pellow, Group Leader at InfoTrends, will moderate the discussion. Attendees will gain perspective on how to adjust their business models and deliver value-added services to support the highest growth application segment - marketing communications and direct mail.
“The combination of affordable color and multi-channel campaign marketing solutions along with integrated marketing dashboards is helping the savvy print service provider transform into a more profitable marketing services provider (MSP),” commented Pellow.
According to the CMO Council’s Annual Marketing Outlook report of Chief Marketing Officers, the majority of marketers noted that their top goals are to qualify and measure the value of marketing programs and investments; improve the efficiency and effectiveness of the marketing organization; and grow customer knowledge, insight, and dialogue.
“The pressure to deliver ROI has given rise to a new breed of CMOs that are more focused on measurable performance and business results,” stated Donovan Neale-May, Executive Director of the CMO Council.
“After enjoying free reign to spend money, build brands, and gain awareness in the latter half of the 1990s, marketers today face far greater demands for accountability and proven return on investment from the board room, the CEO, and their peers in other departments,” commented Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association.
For additional details on the keynote presentations, go to http://www.ondemandexpo.com/ondemandexpo2007/v42/index.cvn?id=10167
For more information about the ON DEMAND Conference & Exposition, or to register, visit http://www.ondemandexpo.com or call .
Keynote sessions are open to all ON DEMAND Conference & Exposition attendees. For additional information, please visitwww.ondemandexpo.com.
For information on exhibit and sponsorship opportunities, contact Leo Squatrito at or .
ON DEMAND Conference & Exposition
The ON DEMAND Conference & Expo is the world's leading digital printing conference and exposition, encompassing all the technologies used to create, manage, personalize, print, and deliver content. It's about more than Print-On-Demand technology, management, and strategy; it's about gaining insight into the future of the printing industry from experts who have been at the forefront of the printing business for many years.
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. InfoTrends provides research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.
About Questex Media Group, Inc.
Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including the technology, beauty, spa, travel, hospitality, leisure, home entertainment, industrial, and service industries through a range of well-established, market-leading publications, events, interactive media, research, information, and integrated marketing services. The company’s media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, as well as a range of research, data, and information products. The company's businesses are managed through operating companies including Questex Media Group; InfoTrends, Inc.; Imaging Networks; and McLean Events International, Ltd, a world-leading producer of appointment-based events. The company's combined operations include more than 400 employees in offices throughout North America, South America, Asia, and Europe.