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Retailers Turning to the Web for Their Printing Needs


According to a recently released report from InfoTrends, retailers are increasingly using the Internet to research potential suppliers, proof print jobs, and collaborate with vendors and subcontractors. Roughly 10% of print spending is accomplished via the Internet in retail firms. This figure is expected to grow to 15% or more over the next two years for applications such as office stationery, newsletters, brochures, flyers, and sell sheets.

Retailers are also more willing to purchase marketing collateral such as direct mail, large format documents, shelf talkers, and other point-of-sale materials via the Web. These materials are more frequently being versioned and/or customized with targeted messaging for specific audiences based on known buying habits and demographics. Because these targeted communications are typically produced on demand in shorter runs, many document owners are willing to purchase them through the Web, and they make ideal Web-to-print applications. This is significant, as marketing collateral accounts for 43.8% of print spend in the retail industry.

The retail industry represents a substantial opportunity for print service providers. Not only do retailers need promotional and point-of-purchase printing, but they also print applications such as training materials; transactional documents; and packaging, labels, and tags. InfoTrends’ new report, “Taking Stock of the Retail Industry,” discusses the trends that are affecting the buying and selling of print in this important customer segment. In addition, the document includes real-world examples of creative approaches that print service providers have used in accessing customers in the retail industry. These partnerships have resulted in high margin revenues for the document service provider and significantly improved business results for the customer.

“This report will help print service providers understand the critical trends that are affecting the retail industry, enabling them to position themselves as valued business partners to companies in the retail industry and capture a share of their significant print spend,” commented Barb Pellow, Group Leader at InfoTrends and author of the report.

The complete report is available immediately to clients of InfoTrends’ Business Development Strategies Service. For more information about the report or to make a purchase, visit our  online store  or contact Alison Hipp at +1 ext. 126 or .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

 

 

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