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InfoTrends recently released the results from its groundbreaking pan-European research into the emerging Web-to-print market. This comprehensive study revealed that the Western European Web-to-print market represents a significant growth opportunity. This study, which is the first of its kind, analysed the current Web-to-Print market, as well as the barriers to entry and catalysts of growth of these solutions. The survey offers insight into the adoption of Web-to-print solutions by print service providers across thirteen different countries. Currently, about one third of print service providers in Western Europe have deployed a Web-to-print solution, and another 20% are considering implementing such a solution within the next five years. Significant growth in revenue is also expected, and the volume of print submitted through a Web-to-print system is expected to more than double by 2010.
According to Ralf Schlozer, Director of InfoTrends' European Production Workflow Solutions Consulting Service, “Print providers are facing increasing costs and competitive pressures, and Web-to-print will be a key enabler of new services and increased efficiency. Print buyers will continue to utilise Internet-based tools as they become more sophisticated and easier to use. Procurement in the modern business world is shifting to Web-based services, and print will be no exception.” Due to the low level of sophistication that is characteristic of many of these solutions, print providers are unaware of the full potential that Web-to-print has to offer. While there is certainly a market opportunity for Web-to-print in Western Europe, it is clear that vendors need to educate print service providers on the positive effects that implementing a Web-to-print system could have on their business to fully capitalize on this market. InfoTrends’ report, “The Web-to-Print Opportunity in Western Europe,” outlines the emerging trends and the adoption of Web-to-print solutions among print service providers in Western Europe. This document discusses the respondents’ understanding of the term Web-to-print, their reasons for refraining from implementing such systems, and the extent to which they have embraced this concept. It also examines the benefits that employing a Web-to-Print solution can bring to an organization. A cross-country analysis of respondents from Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom is also included in the report. This breakdown reveals a detailed view of the Web-to-print market in each of the thirteen different countries. The complete research report is available immediately to clients of InfoTrends’ On Demand Printing and Publishing Consulting Service (Europe) and Production Workflow Solutions Consulting Service (U.S. and Europe). For more information about the report or to make a purchase, visit our online store or contact Allison Hipp at +1 ext. 126 or . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .
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