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(Weymouth, MA) October 15, 2007... Barb Pellow, Group Leader of the Production Printing and Production Workflow Software Services at InfoTrends, will present during this week’s Printing Industries of the West Conference. The event is being held October 14-18, 2007 at the Grand Hyatt Kauai Resort & Spa. Pellow’s session, entitled “Variable Data Isn’t Enough Anymore – A Discussion of Multi-Channel Communication,” will take place on Tuesday, October 16th. The session will examine how print service providers are catching the next wave in variable data solutions by moving to multi-channel integrated campaigns. The session will guide attendees through the anatomy of a campaign, covering the requirements, techniques, and challenges associated with attaining success in a multi-channel environment. "More than one type of media is required to ensure that the client’s message reaches the desired recipient,” commented Pellow. “A multi-channel integrated campaign is a marketing tool set that delivers the right offer at the right time, while delivering the highest value to customers and the greatest profitability to the client.” To learn more about Printing Industries of the West Conference visit www.pinc.org. To learn more about InfoTrends products and services contact Scott Phinney at or visit www.infotrends.com. InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . PR Contact
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