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(Weymouth, MA) September 27, 2007… The electronic (“e”) enablement of business processes related to creating, marketing, selling, buying, and producing photographic services is changing the normal order of the professional photography value chain. Just as professional photographers modified their work processes around digital technologies, many are finding opportunities to re-orient their businesses around Web-based business services. As new pro photography services become mainstream, InfoTrends expects to see significant changes driven by market expansion, product innovation, advances in printing / fulfillment solutions, and workflow integration. To determine what course the industry will take in the future, InfoTrends is launching a new study entitled, E-Business Enablement: The Future of Professional Photography. This study will provide a thorough understanding of the impact that e-business is having on today’s market and the effects that it will have in the future. It will offer context and direction setting for a broad spectrum of market players, including service providers, equipment suppliers, and solution participants across the industry value chain. The study will present camera, printer, software, supplies, and service providers with critical information to support their marketing efforts, product planning, partnership strategies, and distribution initiatives. Key objectives of the study include:
Research for the study will consist of in-depth interviews with executives from leading service providers and technology vendors, interviews with professional photographers across the targeted industry segments, and structured surveys with approximately 600 professional photographers and 1,200 consumers. “The intricacies of this dynamic market have yet to be fully researched and explored,” commented Ed Lee, a Director at InfoTrends. “Our belief is that there are distinct differences in behavior among the various professional photography sub segments, and, from a vendor standpoint, no clear leaders have emerged to corner the opportunity presented by Web-based services.” For more information on the study or to become a participant, contact Matt O’Keefe at +1 ext. 115 or . Early subscriber discounts are available until October 26, 2007. Participants that sign up early can review and provide input on the structured surveys. InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . PR Contact |
